Formulación de una estrategia para difindir un modelo de negocio en el ámbito valuatorio y de planeación territorial

Abstract

In Colombia at present the economy shows some quite positive macroeconomic indices that show growth and stability in its different productive sectors, after a long process of uncertainty and economic consolidation a favorable dynamism appears, within which the indices of the construction sector stand out , which opens the possibility that a company aimed at providing multiple valuation services and territorial planning that satisfy the needs of real estate growth, is detected as an excellent opportunity for its formulation and that it takes advantage of all these advantages and penetrates the market, applying the necessary strategies that differentiate it from established companies and allow it to grow and position itself.