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Abstract

The following book aims to expose all the processes carried out to create a business model based on information technologies and the premise of a clear post-COVID-19 economic reactivation that is happening globally. In the first instance, the starting point is a problem situation detected at a social, political and/or economic level and for which a technological proposal will be created based on a business model that will support it through different concepts that will be broken down and detailed in the course of the literature. and detailed in the course of the literature. Once the product to be commercialized has been defined along with the different methodologies for its creation, and all the relevant aspects for the establishment of a company at a legal, environmental and market level, management and financial skills will be used to analyze all the necessary economic variables in order to guarantee a sustainable business model over time. Finally, a study will be made to find the risks and impacts that could positively or negatively affect the business model in order to propose strategies to mitigate such conflicts. Without further ado, the project is presented below. project is presented below.