Plan de negocios para la creación de una empresa dedicada a la domótica

Abstract

Through the development of this plan, it the feasibility study for the creation of a company dedicated to home automation is presented, knowing that there are different companies dedicated to this market niche, it is intended to create a business model different from those present, thinking in a business in which the customer is the central axis, and thus provide benefits for the same, so that you find in us more than a home automation company, a company that can meet your needs and thus referencing with other people, for so to advance in these technologies and strengthen the study of them in the country. The target market is all those inhabitants of Bogotá or surroundings, of socioeconomic stratum greater than four, owners or lessors of some property, which according to a study published by El Espectador, see number 4.3, presents that the twenty-nine percent of the inhabitants of the capital belong to strata of upper middle class, which according to the last census dates from approximately more than four million five hundred inhabitants.