Desarrollo de actividades de consultoría en la línea de sostenibilidad y economía circular para la empresa R&R KNOWLEDGE, ENGINEERING & LAB S.A.S.

Abstract

At a global level there is concern about the increase in waste generated every minute, in Colombia there is a forecast of a 20% increase in waste generation for the year 2030 in the country, which highlights the importance of facing this challenge and take pertinent actions from companies and as individuals. Currently, Colombia produces approximately 11.6 million tons of waste annually, of which less than 17% is used efficiently (Monterrosa, 2019). With the purpose of promoting sustainability and circular economy from the support in the activities carried out in the company R&R KNOWLEDGE, ENGINEERING & LAB S.A.S, first of all, a report is carried out that identifies the collective plans in force at the national level, analyzing their trajectory and methodologies implemented to date, in order to obtain an overview of ongoing initiatives and existing opportunities to strengthen and improve results in this field. Likewise, a marketing and advertising strategy is designed whose objective is to position and increase the acquisition of services associated with the line of sustainability and circular economy, in addition to generating awareness and promoting the adoption of sustainable practices both in the business sector and in the society in general. On the other hand, a strategic benchmarking analysis for Industries Fantasia is elaborated, the result of which is evidenced in the definition of sustainable alternatives that improve the packaging process and reduce environmental impact. Finally, a comprehensive solid waste management primer is prepared based on resolution 1407 of 2018, which promotes and raises awareness about proper solid waste management, environmental responsibility and sustainable practices at the business level and with consumers