Maquillaje como mecanismo de identidad en las mujeres de la actualidad

Abstract

In this research, makeup will be used as an identity mechanism, having as an object of study the women of the three collectives of the Universidad Distrital, specifically in the Bosa Porvenir headquarters, who come from the Social Communication and Journalism career. The 3 collectives that are and agreed to be the object of study in this research are: Rojas violentas, Históricas and Marimberas, with them an ethnographic methodology was carried out where I was able to live closely with them, using as an instrument the interview in a safe place for them. Prior to the field study, six axes were chosen which are defined in makeup, women, gender identity, intersectional feminism, feminist movement in Colombia and finally; relationship and power. With this research, 5 very important findings came out about the factors that influence a woman when putting on makeup, the meanings that women can give to makeup from their personal experiences, I was able to find several interesting concepts such as from it being an art to it being a political act, the contexts that precede each of the women chosen as a sample from different groups to come to use makeup, it was also found that makeup can influence feminism as a mechanism of resistance, identity and empowerment, and finally that makeup can be oppressive or libertarian depending on the roles imposed by society itself.