Guía metodológica para la elaboración de un estudio de factibilidad. Estudio de caso: Fabricación y venta de barras de cereal

Abstract

This report presents the methodology and results about the work of making a methodological guide for the preparation of feasibility studies, and as exemplified case the manufacture and sale of cereal bars, also identifying the main problems in the existing guidelines because the absence of a language and easy methods to understand and apply. inside the four chapters in the report that show step by step how to address the development of a feasibility study for any business plan; being the first chapter, market research, where analyzes aspects of supply and demand, in order to identify the portion you want to capture market; the second chapter, the formulation of a technical study that takes into account all the variables that influence manufacturing needs; the third chapter, an administrative study, in order to determine planning strategies, organizational structure, personal required, administrative and work procedures; and finally the fourth chapter, it is a financial analysis that includes aspects to consider in order to assess whether the project is feasible or not.