Eventos académicos como herramienta de divulgación científica y laboral en el sector deportivo

Abstract

In this internship that took place in the Adminstración Deportiva curricular project of the Universidad Distrital Francisco José de Caldas in the semester 2022-3, we accompanied the planning and direction of the academic events Simposio de Egresados de Administración Deportiva, Coloquio de Investigación en Marketing Deportivo and the Homenaje a la Excelencia. We began with a previous characterization of the events and from this the work plan was structured with the students who were taking the Mercadeo, Investigación de Mercados and Juegos Gerenciales courses. The dynamics established for this joint work was to apply the administrative theories and tools as a basis for the structuring of the events and in addition to this, the students, who were taking these subjects on research and marketing, had the responsibility to apply the knowledge acquired as the dates progressed and, likewise, I as an intern applied the knowledge acquired from the subjects taken during the professional career of Sports Administration. The integration of this knowledge allowed to identify opportunities for improvement for the following versions of the three events and to leave guiding base documents for the following work groups that will take the subjects in charge of the development of these important events, which have been institutionalized within the university and the curricular project.