Apoyo técnico en el área de avalúos para los diferentes procesos catastrales adelantados por INGEPLAN 5G S.A.S, e implementación de geomarketing para inteligencia de negocios inmobiliarios

Abstract

This project in the internship modality allowed to apply different knowledge acquired during the academy in the curricular project of cadastral engineering and geodesy, especially the knowledge that converge in the realisation of commercial appraisals of real estate, where the knowledge is used in cadastral processes, analysis of plans of territorial ordering, analysis of economic variables influencing the value of the soil , constructions, annexes or improvements, use of geographic information systems (GIS) tools, etc; During this project it was possible to implement in the support of the cadastral processes in the area of appraisals of INGEPLAN 5 G S.A.S., some formats of field for visits to Pregod object of commercial appraisal, which were born with view in the necessity and usefulness that these could have within the company; In addition, using geographic information systems (GIS) software, the use of geomarketing for real estate business intelligence was implemented in the first instance, which allows to administer the information related to the appraisals carried out by the company, and the information of real estate offers purified by the company that are part of the market studies, that serve as support for the estimation of the commercial value of the real estate object of appraisals , basically the geomarketing allowed georeferencing this information, and allowed to carry out analyses of concentration of appraisals or of real estate offers, by different units of study as they are: City, locality, neighborhood, which allows to carry an adequate control spatialized of the information managed by the company, useful for the making of assertive decisions that generate an added value to the information that the company was not taking advantage in an adequate way.