Estudio de factibilidad para la creación de una empresa dedicada a la confección y comercialización de ropa interior para las mujeres de busto pesado

Abstract

The fashion sector in Colombia is a significant economic driver, contributing 9.4% of the country's Gross Domestic Product (GDP) and employing more than 600,000 people. Although underwear manufacturing is an important subsector, especially representing 10% of textile and clothing production, there is a gap in the market for women with heavy busts. To address this gap, a project is proposed that will evaluate the viability of creating a company dedicated to the production and marketing of underwear for this segment in Bogotá. The feasibility study will address aspects such as environmental diagnosis, market analysis, technical and financial study.