Modelo de negocio para la creación de una fábrica de muebles multifuncionales a base de Wood Plastic Composites (WPC) en Bogotá D.C

Abstract

This document offers the structuring of a business model for a multifunctional furniture company made of Wood Plastic Composites (WPC) in Bogotá D.C. We choose this industry based on the need to satisfy a market geared towards sustainability, contribute to caring for the environment. First, the problem was raised, defining clear and measurable goals, defining clear and measurable goals, which served as a guide for developing the project. Some furniture models were identified and through a market study with potential customers, we define their expectations, needs, preferences and buying habits. Once the four pieces of furniture have been selected with the requirements and needs identified in the market study, a technical and administrative study was carried out. This study allowed us to identify operational risks and propose mitigation strategies, optimize human and technical resources, and ensure the national regulations and standards compliance. Finally, a financial study was carried out to identify the initial investment, costs, expenses, projected sales and the point of return, thus determining the final viability of the project.