Hacia la construcción de un mecanismo soportado en lógica difusa para evaluar la viabilidad de las empresas bajo el modelo canvas

Abstract

This article presents a first functional approach of a mechanism that allows generating a viability indicator for a product or business proposal based on the design of the canvas model and using as a reference the Emis Benchmarking Score proposed by the Euromoney Institutional Investor Company (EMIS), organization that provides financial information of companies, this approach is based on the application of fuzzy logic as a tool of analysis and generator of the indicator, From the data generated by the fuzzy system raised and of the experimental data, it was used the Pearson correlation coefficient to measure the behavior of the model, obtaining a value of 88% which implies that there is an increasing lineal relation and with a proportion of variance shared of the 77%, which evince that the model is feasible and his implementation it fits with the established metrics for the EMIS