Desarrollo de una nueva línea de producto para la Empresa Pesmo S.A.S.

Abstract

PESMO S.A.S is a microcompany of Venezuelan origin, who works in the manufacture and marketing of perfumes and cosmetics at national level; today is made by a chemical equipment and process controllers, headers an administrator to liven social reason that the company currently holds within the country. Within the strategic plan which it has framed the company to achieve the objectives that determine growth substantial business to economic and infrastructure level, has set a goal enlargement of its product portfolio, identifying the feasibility of entering the market wet towels, seeking to satisfy those needs of the target population ( Bogota Families) that they have not yet been satisfied or offering an added value that today is not contemplated by the offering companies operating in the market. In this way can validate the feasibility of looking into its development plan, the implementation and production of this new product line within operations It remains today, considering the technical, economic and organizational, allowing define the cycle of pre - investment project on which seeks to identify, select, develop and evaluate possible alternative solution.