Ecohostal: Etsa – nantar. Un modelo de negocio sustentable en Rincón del Mar a 2030

Abstract

The document presents the comprehensive structuring at the pre-feasibility level of a sustainable eco-hostel in Rincón del Mar, an emerging tourist destination in the Colombian Caribbean. The main objective is to propose the implementation of an eco-hostel as a sustainable business model in the Corregimiento, which serves as an alternative for sustainable and responsible ecotourism by 2030. To this end, an initial analysis of the context of international and national tourism is carried out, the consequences of the pandemic to subsequently review the concept of ecotourism in Colombia and the concept of a sustainable business model, followed by a review of the legal framework applicable in the country. The results obtained are presented based on the following objectives: i. Characterization of the territory with special emphasis on the socio-cultural and ecological-environmental dimensions of sustainable development. ii. Description of the main characteristics of the traditional tourism model that has been developed in the area. iii. Development of a sustainable business proposal based on five (5) components, namely: • Technical-environmental • Social and communications • Legal-environmental • Financial and risk • Organizational iv. Proposal of a roadmap to advance to the feasibility phase. The results of the analysis carried out indicate that the implementation of a sustainable eco-hostel in Rincón del Mar is viable and can contribute significantly to sustainable local development, offering an alternative for responsible tourism with low environmental impact.