De La voz del cuerno a las redes sociales. Una aproximación al papel de medios de comunicación alternativa y popular en el desarrollo sociocultural de la localidad 20 de Sumapaz.

Abstract

To study, show and highlight from the epistemological argumentation of the role played by the communicative forms of the peasantry and how they have contributed and strengthened the social, political, and cultural processes has a double impact, first one, to make this reality known to external actors and to force the community itself to self-recognition from the analysis and formation of critical audiences. By carrying out research exercises not only on alternative and/or popular communication but also on all the wisdom that each expression contains, each saying, string or proverb of the local people who are contributed from the academy in their integral formation and as these communicative exercises have been kept in constant evolution, maintaining a symbiotic relationship with the great social transformations and the political organization of the locality allows to stage the ways of communicating the thought and the knowledge of the peasant context. On the other hand, it leads the peasantry to reflect and take to account the importance of what, for what, and how they communicate with others to focus on that reality and transmit correctly the messages proposed by social organizations and/or policies. All the above placed in the socio-cultural context of a territory such as Sumapaz, which is a locality of Bogotá, is a natural region, culturally with elements that identify it with the history of colonization of the land, the struggle for survival in it and its organizational capacity, allows a self-discovery, the development, and strengthening of a peasant identity and the projection of an image to society.