Innovación en espacios comerciales: Diseño y gestión de casetas comerciales en Bogotá

Abstract

The document focuses on innovation in commercial spaces, specifically on the design and management of modular commercial booths in Bogotá to a conceptual degree. The work includes the problem statement, objectives, theoretical framework on modularization, project identification and analysis, market study, cost estimation, technical and engineering study of the project, business model Canvas and administrative study. The key aspects are the analysis of the demand and supply of modular solutions such as food trucks and tents, the conceptual design and prototyping of the booths, and the definition of the vision, mission, strategies and organizational structure for the implementation of the project.