Plan estratégico para mitigar el impacto de la inflación en el mercado de los principales fertilizantes del sector agroindustrial de Colombia

Abstract

The main objective of this thesis is to devise a strategic plan that suggests initiatives aimed at mitigating the impact associated with inflation in the market of the main fertilizers of the agro-industrial sector in Colombia, which can be considered a useful tool at the time of decision making for entrepreneurs and producers in the sector. Terms such as CPI, GDP and inflation are aspects that are linked and in turn generate uncertainty in economic matters within society, impacting positively or negatively the actors of any industry, since they permeate all levels of a production chain, aspects such as: production costs, profit margins and global competitiveness to cite a few examples. The research is of a mixed type, consulting secondary information sources such as reports, articles and other relevant sources of information. Subsequently, data mining and analysis will be carried out in order to propose plans or methodologies that will allow the Colombian fertilizer industry to face economic scenarios such as the current one. The fundamental pillars on which this strategic plan is based are: diversification of suppliers, development of alternative inputs, optimization of the supply chain, promotion of innovation, training and advice, and constant monitoring and analysis. The successful implementation of this proposed strategic plan will require the active collaboration of the parties associated with the production chain. By focusing efforts on the potential impacts of inflation on the fertilizer market, Colombia's agroindustrial sector can foster stability and boost its competitiveness in an ever-changing economic environment.