Plan de negocio para la conformación de un laboratorio de diagnóstico automotriz especializado en inyección

Abstract

The idea of ​​forming an automotive diagnostic center, named JV INJECTION, was born when identifying a need in the workshop and mechanics sector of the municipality of Villeta, this city being a key place to undertake and implement new business ideas thanks to the fact that it is the main city of the Gualivá province which covers 12 municipalities which finally converge to said city to carry out automotive maintenance and repair processes, in addition to also being one of the main routes of the road corridor between Bogotá and the north of the country. The offer presents weakness in the use and diagnosis with automotive technology equipment, using the visual, auditory or suspicion inspection method, for which in the development and constitution of this business plan it seeks to change the way of carrying out these procedures. To achieve this, we seek to provide a quality service by implementing modern auto parts diagnostic equipment. For the development of the business plan, this report aims to evaluate the minimum factors necessary for its constitution and implementation in the future. For this, the starting point is to carry out a SWOT analysis that allows us to know key aspects of the business, propose the offer of services that, in response to the current needs of the market, propose the position profiles necessary to cover and provide a good service, on the other hand. , a cost standard is proposed for each of the services to be offered that allows us to be competitive in the market to be entered.