El desarrollo organizacional como herramienta para el apoyo en el desarrollo y ejecución y masificación de la ACM (Asociación Colombiana de Mini fútbol)

Abstract

The present work of degree is the result of the internship, carried out in the company Digital Sports, in which it was decided to generate a series of differentiating strategies, focused on supplying the need to reach a series of objectives on the part of the Colombian association of mini football. It was found that, despite having the endorsement by Coldeportes for the massification and use of football 5, there was no clear strategy to reach the niche in question, people who like the practice of this sport, not only in the city of Bogotá, but in the country. For this it was decided to take advantage of the great impact it has on different social networks, one of the units of Digital Sports, the Futbolete sports portal, as well as its allied means, for the diffusion of each of the events sponsored by the association colombiana of mini soccer, in this way, we generate a differentiating strategy in the communications plan, guaranteeing majority coverage of the target to work.