Intervención física y mental para mejorar la salud y baja productividad en entornos laborales sedentarios. ¡Activa Tu Empresa!

Abstract

This project presents the creation of “Activa Tu Empresa S.A.S.”, an innovative business initiative aimed at addressing the negative effects of sedentary lifestyles in corporate environments. The research identifies the main problem of physical inactivity among employees, which generates health risks such as stress, cardiovascular diseases, and musculoskeletal disorders, while also reducing organizational productivity and increasing absenteeism. The objective is to design and implement comprehensive workplace wellness programs that combine physical activity, ergonomics, stress management, and technological solutions. The proposed business offers services such as active breaks, yoga, ergonomic training, nutrition workshops, and hybrid programs (on-site and virtual), supported by tools like a mobile app, a web platform, and a dashboard for monitoring impact. The expected results include improved employee health and motivation, reduced medical leave and absenteeism, enhanced organizational performance, and financial sustainability of the enterprise. With an initial focus on Plaza Claro (Bogotá), the model is scalable to other business centers, companies nationwide, and digital platforms, contributing to the promotion of a healthier and more productive corporate culture in Colombia.