Empresa asesora de modelos de negocio a partir de lean start up para las industrias de calzado de la ciudad de Bogotá

Abstract

The central problem of the shoe industry is the low competitiveness of the sector with respect to imported products that lead to the non-permanence of SMEs in the shoemaker market, due to the poor use of resources in their initial stage that generate cost overruns for the ignorance of the market and its customers. Given the above, it is necessary to create an advisory company of business models, which through a web platform can apply the lean start up methodology as a guide and help to the enterprises of the footwear sector, contributing to create and launch products of value in the market previously determined, adjusted to the needs, and characteristics of each start up. Therefore, in this document the viability of the creation of an advisory company of business models from lean start up for the footwear industry in the City of Bogotá through a web platform is analyzed.