Análisis de viabilidad financiera y estrategias de crecimiento para la empresa Geoandina Topografía S.A.S enfocada en la prestación de servicios de ingeniería en consultoría y construcción

Abstract

This document develops the research project, "ANALYSIS OF FINANCIAL VIABILITY AND GROWTH STRATEGIES FOR THE COMPANY GEOANDINA TOPOGRAFÍA S.A.S FOCUSED ON THE PROVISION OF ENGINEERING SERVICES IN CONSULTING AND CONSTRUCTION", a company that seeks to be a leader in the field of conventional topography. , providing a wide range of specialized services with an approach that focuses on carrying out high-precision topographic surveys in both rural and urban environments, covering the interior of buildings and that also offers verification surveys of the final state of the work, ensuring that each detail is correctly recorded. The feasibility analysis of the Geoandina company will also cover concepts of the services that it will carry out, such as exhaustive and precise topographic surveys in construction and engineering projects, as well as for individuals. The portfolio of services that will be studied is complemented by consultancies in environmental management whose primary objective is to provide specialized guidance and facilitate the generation and implementation of environmental management plans. These services respond to the country's demand and contribute significantly to the national economy, while guaranteeing technical excellence and regulatory compliance in each project undertaken. The target group or target market of the business proposal is made up of all the private and public companies in the country that are dedicated to the construction sector. In particular, it will seek to inquire about the approach in those organizations that are involved in processes of minimum amount and public bidding, and that are duly registered in the Electronic System of Public Procurement (Secop I) under the classification 'F', which corresponds to the specific product or service: Engineering-based services. With this research, GEOANDINA TOPOGRAFÍA S.A.S, will seek strategies to increasingly improve financial indicators such as debt ratio and liquidity ratio, which would occur while gaining experience to offer the best quality and be able to compete with fair prices as a generator. of employment. The feasibility evaluation of the company to be analyzed has been projected over a 10-year time horizon, with the joint investment of two highly trained partners in the field of Topographic Engineering and the Environment, as well as the financial support of an entity banking. This financing structure will allow you to acquire adequate capital to carry out the first projects, backed by a rigorous analysis of their viability.