Estrategias de recepción en la televisión colombiana

Abstract

Television in the world has made great development in recent years, images, narratives and platforms in which the stories are exposed are not the same, allowing the user or viewer can access them whenever they want according them tastes. Appear a new phenomenon called transmedia storytelling where the original narrative transcends from a medium like television or comic to other media and platforms preserving the initial history but revealing many other narratives; consumers of these products have more alternatives to supplement their stories, their interest is such that the user participates in the extension of the narrative creating more stories becoming prosumer. In Colombia narratives are emerging in television grills, seeking to create consumer interest by creating parallel stories originally presented to the young people in schools access to these platforms consuming and creating content related narratives. In this context the objective of this report is intended to show production strategies and transmedia Colombian television reception and analyze new devices, environments and mediations that allow communicative and cultural changes in school and society relationship. All this through the analysis of products and two matrices students who completed 4 schools in Bogotá whose questions were related to the narrative and transmedia. The matrices turn around two television series high rating in 2014 and 2015 called Diomedes el Cacique de la Junta and La Seleccion - first season. They found that students interact little with one of the production does not generate as much interest in them for their issues in general, however by focusing on specific characters they can create memes related to the main characters. Among the findings are that production houses have very little interaction network or internet with fans and viewers as simply pass and hang chapters, the viewer has a more active by purchasing what you like but it's still a product interest for the sale of goods on the fringes high viewership.