Impacto social, económico y de mercado a consecuencia del COVID-19 en tiendas de barrio en el sur de Bogotá

Abstract

The aim of this article is to identify the social, economic, and market impact that the pandemic generated by Covid19 has had on neighborhood stores in the southern localities of Bogota. It also seeks to establish the strategies that shopkeepers have implemented to remain in the market. To this effect, we carried out a characterization of different commercial establishments, in order to determine the key elements that influence their commercial activity and the social elements of the environment, according to the products they offer, considering that many of these merchants have a wide variety of products in their portfolio. Subsequently, we proposed as many indicators as possible to describe the situation of these establishments; same that were validated using the expert panel methodology. Once validated, we constructed a survey to measure the impact of the pandemic at three defined points in time: before the pandemic, during lockdown, and during the economic activation. The study concludes that shopkeepers in this area have not deployed strategies to face the crisis, and evidences the importance of the accompaniment of mass consumption producers, the Government, and the academia for the rollout of these activities.