Plan de negocios para la producción y comercialización de shampoo solido biodegradable en la ciudad de Bogotá

Abstract

This work presents a business plan focused on the development, production, and marketing of a biodegradable solid shampoo made from vegetable glycerin in Bogotá. In response to the growing concern about the environmental impact of conventional cosmetic products, the study proposes a sustainable solution that eliminates the use of plastic packaging and harmful chemicals, thus promoting responsible hair care and the circular economy. The research includes a detailed market analysis, technical production study, environmental assessment, and financial feasibility evaluation, demonstrating that the product is competitive, profitable, and environmentally friendly, offering an innovative alternative in the personal care sector with the potential for a positive impact on consumers and the environment.