Estrategia de marketing digital independiente del dúo electrónico Quininí.

Abstract

From a musical product made by electronic music duo Quininí, digital marketing model is postulated that allows in detail to know, understand and develop different strategies of dissemination, visibility, management and interaction framed in the dynamics, trends and possibilities of the digital world. It makes a tour through the different platforms available such as Facebook, Twitter, YouTube, Instagram, Google +, among others; after describing its qualities, tools and benefits that each offers. Draws a schedule of activities to be executed in four months, indicating the time and motion in each social network with their digital content to communicate and / or publishing such as the new image of the project (Logo), official photographs and concert 2 singles, EP, Music and promotional videos. These are clearly directed towards targets and expected results (Likes, Followers, comments, republication, attendance at presentations, downloads, etc.). Also is established the socialization process a proposal to help with due monitoring, compliance and progress of digital strategy.