Diseño del plan de negocio de una empresa que ofrezca ecoturismo glamping en una finca cafetera del Municipio Chaguaní, Cundinamarca

Abstract

The purpose of this project is to generate a business plan for the creation of a company that offers ecotourism in the Glamping modality, which consists of a lodging in which you can camp outdoors in contact with nature that includes all the luxuries that can be found in a five-star hotel, in the municipality de Chaguaní, located in the central Magdalena Region in the department of Cundinamarca, which presents a problem in terms of the lack of generation of employment, the mobility of young people in search of new opportunities and the need to include new sources of additional income to agriculture and livestock that are the main activities. Glamping being a new concept that is integrated into the ecotourism modality, maintaining the experience of camping outdoors with glamour and special services, with a sustainable approach both at the time of design and commissioning. This option is sought as a strategy to encourage tourism in a municipality close to the city of Bogotá and diversify its economic sectors including a new activity that will be integrated with existing ones. It is planned to include contact activities with coffee crops that are already on the farm, sowing and harvesting, as an integral part in the development of glamping and giving entry to ecotourism in the region taking advantage of the location, climate and landscapes that they are held in a municipality near the capital of the country.