Análisis de las variables de decisión en la gestión de la autoguianza en el turismo de naturaleza

Abstract

The purpose of the degree work was to analyze the behavior of visitor decision variables in Natural Reserves of Civil Society to formulate a self-guided management model in the desired tourist behavior. Therefore, the applied, descriptive and quasi-experimental research methodology was used. Initially, a bibliometric database was created, from which 24 tourist decision variables were obtained. Subsequently, the description of the variables was presented and they were subjected to study from the principle of game theory, through the game developed in the SCRATCH program and the surveys in the SURVIO tool. Thus, the survey study used the SPSS statistical analysis tool, which led to the correspondence between variables and their behavior. Subsequently, the desired environmental behavior of the visitor was outlined and the self-guidance management model in the desired tourist behavior was proposed, taking as a reference the theory of planned behaviors, Maslow's pyramid, Crompton's motivational theory and push theory "nudge". In addition, a visit to the Natural Reserve of the Civil Society "Palma de Cera" was carried out in order to make an approach to the real situation of the reserves and the possible application of the self-guidance management model.