Plan de negocios para la conectividad agrologística en Bogotá y alrededores

Abstract

The research addresses the challenge of the growing demand for fresh food and the need to optimise logistics and distribution processes in Cundinamarca, where farmers face difficulties in accessing adequate distribution channels. This generates significant economic losses and agricultural waste, estimated at 9.76 million tonnes per year. In this context, the transformation of agriculture and trade in agricultural products requires new ways of connecting producers with consumers, eliminating intermediaries and fostering a direct and transparent relationship. As a solution, the creation of an intuitive web platform that efficiently connects producers and consumers, improving the supply chain, promoting fair prices and favouring the economic development of rural communities is proposed.