Factores que determinan el consumo responsable de bebidas gaseosas sector de Chapinero central, barrio Chapinero, Bogotá

Abstract

The environmental damages that are generated due to the inadequate disposition of the containers in which these beverages are marketed are another problem that is not given the appropriate attention, the consumer disconnects his responsibility with the packaging to the company collecting of garbage, and this in the cases in which it deposits in the mug, however, the lack of responsibility and citizen culture make the problem of solid waste on the streets of the city more and more worrying. In order to generate proposals and take measures of change with respect to the above, a series of factors that will determine the degree of responsible consumption of soft drinks will be proposed through bibliographic review and data collection. This is intended to be developed in the Chapinero Central sector, in the town of Chapinero in the city of Bogotá; As in this sector, due to the use of educational, business and commercial land, the consumption of soft drinks is significant, as is the presence of the impacts generated by the consumption of these beverages mentioned above. The work seeks to establish the determinants of responsible consumption and will allow to glimpse the possibilities of improvement in attitude, knowledge, responsibilities and consumer behavior of soft drinks.