Formulación de un plan de negocio para la empresa TorSan MaDer dedicada a la transformación y comercialización de productos hechos a base de plásticos PET en la ciudad de Bogotá D.C

Abstract

PET plastic waste has been generating different environmental problems over time due to its poor management and excessive consumption, despite being a waste that is 100% usable and could generate great economic and environmental benefits. This Business Plan aims to evaluate the viability of a company dedicated to the transformation and marketing of planks and pellets made from PET waste in the city of Bogotá. To develop this plan, the management of this waste in the city was initially analyzed to identify areas for improvement in the collection, reuse and transformation processes. This analysis showed a high demand for plastic resins both locally and nationally, thus indicating a significant opportunity in the market. In order to consolidate the Business Plan, the operational and technical aspects necessary for efficient production were analyzed, which includes the development of the products offered, the necessary machinery and the strategic location of the company. In addition to the human resources required and the legal considerations at the time of its formation. Finally, taking into account all the previous aspects, the economic and financial viability for the development of the company in a period of 5 years is confirmed, obtaining that it is a business that generates profits from the first year and that from year 4 it manages to recover its profits. total investment with a large profit margin, thus being economically viable.