Plan de negocio para la intermediación en la contratación de médicos veterinarios a domicilio en la ciudad de Bogotá

Abstract

The following document contains the business plan for the creation of a for-profit company, structured mainly in a software system developed with the objective of being implemented in the home veterinary care management process; The proposed system is born from the current need to innovate in the sector of veterinary services and products, which was modified by digital nomads and the change in the way of doing work from anywhere. Through a friendly and intuitive system, both veterinarians and pet-owning clients can establish direct contact to specify and provide veterinary services, thus allowing greater confidence and agility in the care process, thanks to the use of the Software as a Service model. The business plan was proposed through the use of a CANVAS model, giving it added values that make us differentiate ourselves in the market and providing reliability in the service offered; A market study is carried out with an analysis of supply and demand, likewise the elements that make up the SWOT and PEYEA matrix have been identified and analyzed, to solidify the projection of the organization, added to this the financial analysis was carried out with a five-year projection, where the necessary resources are quantified to begin the production of the software, the release to commercial platforms; Additionally, the primary components, relationships and values for the structure of the organization are reflected.