Comunicación y elecciones: impacto de la televisión y redes sociales en 2015, Sobre la Elección de Enrique Peñalosa como Alcalde de Bogotá.

Abstract

The information that is disseminated through the media, such as television and social networks impacts the decision of the voters, therefore, we must seek to strengthen the democratic system, providing mechanisms that prevent the manipulation of those decisions. The objective of the present investigation is to analyze in its exploratory stage, the influence of the audiovisual content broadcast through the channels Caracol, RCN (traditional media with greater coverage in the city) and social networks Facebook - Twitter (electronic media that allow the interaction), in the political decisions of Bogota, from the case study of the victory of Enrique Peñalosa Londoño (Candidate of right-conservative) in the elections of the mayor of Bogota - Colombia, fact occurred from the 22 of July 2015 to October 25 of the same year, after a period of 12 years of victories of candidates from left - progressive tendencies.