Plan de negocios para facilitar la consulta y oferta de servicios turísticos en Bogotá mediante una plataforma web

Abstract

The purpose of this document is to present the business plan for the creation of a platform that facilitates the consultation and offer of tourist services in Bogotá, where it can help tourists have a clear idea of the prices they must pay and thus avoid being . victims of scams. In addition, today, the increase in remote work has allowed many people to work from anywhere in the world, which has generated an increase in the number of digital nomads seeking to experience new places and cultures. In this sense, the business plan also becomes an important tool for those who want to work and travel at the same time. To create the business plan, the CANVA methodology was followed, important analyzes were carried out such as the PEYEA matrix and the SWOT analysis, in order to identify the critical factors that could influence the success of the company. Through these analyses, the feasibility of the project and the necessary steps to carry it out successfully could be determined. It was possible to identify important opportunities in the tourism market and design an aggressive strategy to compete in it. The business plan thus becomes a valuable tool for the company, which not only fulfills its social mission of preventing tourist abuse, but also positions itself as an attractive option for those seeking an authentic and enriching tourist experience.