Plan de negocios de la Empresa Divermatic S.A.S. para el desarrollo y comercialización de material didáctico que fortalece las matemáticas en la educación preescolar y básica primaria

Abstract

The objective of the present work is the elaboration of a business plan for the company DIVERMATIC SAS. Presented to the Francisco José de Caldas District University as a degree project, under the modality: Entrepreneurship Project. This business plan contemplates the manufacture and commercialization of didactic material that strengthens mathematics in preschool and primary primary education. Its realization responds to the needs of educational institutions and teachers for improving results on SABER tests. The designed material includes the learning evaluated in the tests and includes training and accompaniment on site as strategies to strengthen the practices of teachers in educational institutions. To prepare the business plan, a methodology is used that includes: market research, strategic analysis of the industry, definition of the business model and value proposition: and the preparation of functional plans (operations, resources human, marketing, and economic and financial)