Las competencias de interactividad transmediática de la información noticiosa en el periodismo digital colombiano. Análisis de una noticia del periódico El Espectador

Abstract

This research report presents the analysis of the transmediation and interactivity of a news item on the website of the newspaper El Espectador. There are very few studies that study transmedia information in Colombia. And even rarer those who are interested in the skills of journalists when producing these journalistic pieces. For this reason, an investigation was carried out based on a mixed methodology that combines qualitative hermeneutical techniques, such as transmedia analysis and the identification of journalistic competences, and quantitative techniques such as descriptive statistics to identify the competencies that need to be developed so that Colombian journalism design a transmedia story with a high degree of interactivity. Among the main results is a description of the expansion of the analyzed news information system, an approach to the interactive possibilities that users had and a definition of the competencies that were demonstrated and the mistakes that according to the literature on the subject could improve the degree of transmediation and interactivity of the news.