Plan de negocios para la transformación de la movilidad en Bogotá mediante el alquiler de vehículos entre ciudadanos

Abstract

This work presents a business plan focused on transforming mobility in Bogota through an innovative citizen-to-citizen car rental service. The rationale for this project lies in the pressing need to address the mobility challenges facing the city, including vehicle congestion and environmental pollution. The emphasis is on developing an efficient and sustainable technology platform to address these issues. The process involved a thorough analysis of the local market, identifying a niche of potential users in the technology sector and digital nomads. Financial and strategic analysis methodologies were applied to support the economic viability of the project. Likewise, growth and expansion strategies were designed, with a view to establishing strategic alliances to strengthen the service offering. Expected results include a significant improvement in Bogotá's mobility, increased use of private vehicles, and a positive impact on citizens' quality of life. Sustainable business growth and a positive contribution to the city's economic and environmental development are anticipated. This document summarizes the work done in the conception and planning of an innovative project with the potential to revolutionize mobility in Bogotá and improve the lives of its inhabitants.