Jezreel internacional: fomentando la cultura deportiva y turística a través del torneo copa alianza internacional

Abstract

This undergraduate thesis, developed under the Entrepreneurship modality at Universidad Distrital Francisco José de Caldas, documents the creation and consolidation of Jezreel Internacional, a project aimed at promoting sports and tourism culture in Colombia through the organization of the international futsal tournament COPA ALIANZA INTERNACIONAL. Given the low participation in sports activities and the limited use of the country's tourism potential, the project proposes a high-impact sporting and cultural event capable of attracting national and international delegations, generating economic opportunities for the tourism sector, and strengthening cultural exchange among participating communities. The document describes the problem statement, general and specific objectives, the business description (mission, vision, values, products and services), the SWOT analysis, and the work plan executed. As a result, the project achieved the participation of delegations from Argentina, Uruguay, and Colombia, broadcast the tournament to thousands of viewers, consolidated an organizational structure of four departments, and developed a digital platform for event management. The results demonstrate the sporting, cultural, economic, tourism, and academic impact of the project, laying the foundation for its replicability in future editions and positioning COPA ALIANZA INTERNACIONAL as a benchmark for sports tourism in Colombia and Latin America.