Análisis de las estrategias de negocios verdes y de producción más limpia tendientes al encadenamiento productivo y reconocimiento ambiental, adelantadas por la Corporación Autónoma Regional de Cundinamarca – CAR en su jurisdicción durante el año 2015.

Abstract

In Colombia the environmental management and the environmental improvement are fundamental basis to be able to develop and strengthen new strategies in the productive sectors, approaching increasingly to sustainability criteria. The National Policy of Production and Sustainable Consumption frame and update the guidelines of the Cleaner Production National Policy and the National Strategic Plan for Green Markets; which are aimed to sustainable productive models looking for a rational use of natural resources, and in consequence, promote the Business Competitiveness, at the same time as they stimulate the sustainable development. After doing an approximation of academic character, is identified the opportunity to realize an exploratory analysis of the strategies advanced by the Department of Environmental Culture and Service to the Citizen from the CAR related to cleaner production during the year 2015. In total there were selected 35 companies of which 9 belongs to Green Business strategy, 20 to the program “Sustainable Enterprises Network – RedES-CAR” and 6 to the program “Environmental Recognition CAR to Sustainable Enterprises - RACES”, identifying their performance through the environmental, social and economic benefits provides to the territory from the development of their productive activities.