Plan estratégico para la panadería y pastelería Croisspan N°1.

Abstract

The purpose of this paper is to develop a strategic plan for Croisspan No. 1 Bakery and Confectionery, a company engaged in the manufacture and marketing of traditional bakery products. In the first stage, an analysis of the company's current situation was carried out, as well as an external analysis. The collection and analysis of this data allowed us to identify strengths and areas for improvement within the organization. Based on the information collected in the first phase, it is possible to continue to the second phase, where the mission and vision were established, which are focused on offering the customer a warm experience that can be enjoyed with friends and/or family accompanied by a delicious product made with quality inputs. Subsequently, the strategic objective of the Croisspan N°1 Bakery and Pastry Shop was formulated, which seeks to expand its portfolio in the pastry line for the following years in order to generate greater recognition in the sector in which it is located. In order to achieve the strategic objective, key strategies were identified, among which are: simplification of processes and digital marketing. Finally, we proceed to continue with the third phase, which generates a socialization of the findings identified within the organization from the initial phase, also, the proposal of the strategic plan is shared according to the information collected.