El intercambio cultural como recurso educativo

Abstract

This internship examined how tourists' beliefs about Colombia and Bogotá changed throughout their travel experience. The internship report found that tourists initially arrived in Colombia and Bogotá with preconceived beliefs based on negative stereotypes and perceptions. However, as tourists immersed themselves in local culture, interacted with the inhabitants, and explored tourist attractions, their beliefs and perspectives began to change significantly. This internship report provides a deeper understanding of how tourists can modify their beliefs and perspectives on a specific destination as they get involved with local culture and society. The results suggest the importance of promoting significant interactions between tourists and residents, as well as the need for tourism marketing strategies that challenge negative stereotypes and highlight the positive aspects of a destination. In conclusion, this internship report shows that tourists visiting Colombia and Bogotá experience significant changes in their beliefs and perspectives throughout their trip. These findings have important implications for the tourism industry and destination promotion efforts, highlighting the importance of promoting an authentic and positive experience for tourists and challenging negative prejudices that may exist around a particular country or city.