Creación de empresa productora de piso laminado de Bambú para su comercialización en Bogotá

Abstract

This document presents the results of a pre-investment study for the creation of a Bamboo (Guadua) laminate floor production company for commercialization in the city of Bogotá, Colombia. The production process of this type of floor locally is carried out to a greater extent in an artisanal way, in general the existence of this type of floors, its characteristics, or the brands that produce and / or commercialize it, in addition to presenting a high price. The importance of the project lies mainly in three factors: the first is to give continuity to the different studies that have been carried out in recent years on the characteristics, mechanical properties and uses of bamboo, through an industrialized and business production model taking advantage of the acquired knowledge, the second is that it is an environmentally sustainable product and the last factor is present in the exploitation of a business opportunity, because this type of bamboo laminate flooring in Colombia has not become widespread. From the market analysis, the technical, administrative and economic-financial study carried out resulted in the viability of the project and an entrepreneurial opportunity, given the local origin of the raw material that is abundant, economic and sustainable in addition to its possibility of transformation in an industrialized way seeking to have competitive advantages in product characteristics, price, volume and marketing strategies.