Propuesta para el Desarrollo de un Jabón Lavaloza Líquido Eliminador de Olores para la Compañía de venta directa Dupree.
Fecha
Autor corporativo
Título de la revista
ISSN de la revista
Título del volumen
Editor
Compartir
Director
Altmetric
Resumen
The dishwashing soap is a cleaning product of staple in today's society, regardless of economic status or eating habits, all people need clean the utensils and containers where they feed. For six months, the direct selling company DUPREE has entered in the market of home care with AZORTTI HOME line, this project was proposed to generate additional sales revenue for the same, with the purpose that consultants and their clients began to replace their daily cleaning products with those offered by dupree in your catalog. With the launch of degreaser cleaner OFF SUPER GREASE, DUPREE wanted to promote a multipurpose product for the kitchen, where consumers can wash dishes, clean surfaces full of fat, and make cleaning the stove, it characterized mainly by being a Dishwashing of high performance, with high projection of sales by the need to use the product, but since its launch not he has had the expected result. This project is a proposal to develop a product that it will enable the company offer more easily your catalog, to enter in the dishwashing soap market, identifying the opportunity for develop a differentiator product and focused on washing dishes, that get better the characteristics of the conventional product market and degreaser currently offered in the catalog DUPREE. Therefore, to analyze the possible introduction of the product using the model of direct sales business that applies the company, it develops a study of supply and demand through market intelligence and CRM to fortify the knowledge of the company and determining consumer needs in order to get a right product with dishwashing soap characteristics. Furthermore, when analyzing the competence of dishwashing soap market, common characteristics that may apply to improve the product to be competitive were obtained.