Estudio de Prefactibilidad para Brindar un Servicio de Mantenimiento y/o Reparación de Bicicletas a Través de Talleres Móviles en la Ciudad de Bogotá D.C.

Abstract

Pre-feasibility study to provide maintenance and / or repair of bicycles through the use of mobile workshops in the city of Bogotá DC, was developed by identifying the problem using the logical framework methodology that seeks to encourage the use of bicycles guaranteeing and offering technical support to bicyclists on site. In the second instance, a market study was carried out, which identified the flow of bicyclists traveling through the main roads of the city of Bogotá, obtaining a market that consists of men and women between 18 and 65 years. In this way, the most appropriate strategies were established to promote our services, developing in this chapter the potential demand and the offer taking into account the most frequent repairs and maintenance on a bicycle, data were the basis for the preparation of the Technical study. In this, the capacity of the mobile workshops, the services offered and the main processes were determined. Additionally, the most appropriate location for the implementation of a pilot was identified, determining the South Highway and a section of the NQS as the main corridor, hoping to cover the demand of the neighborhoods of Bosa, Ciudad Bolívar, Kennedy, Puente Aranda and Tunjuelito. Taking into account the previous studies and with the objective of giving continuity to the project, the administrative study was carried out where the strategic direction was established, the organization chart and the positions required for the optimal functioning of the company were defined. Also, a review of the regulations for the environmental study was carried out through a normogram and finally the Financial Study was developed evaluating two scenarios; the first where the initial capital is available and the second where a loan is requested, taking into account the optimistic, pessimistic and realistic scenarios.