Emprendimiento - Club Deportivo Real Capital

Abstract

This work is carried out in order to publicize the “Real Capital Sports Club”, which is located in the town of Engativá, in the UPZ of Garcés Navas; which focuses mainly on the sports practice of soccer for children and adolescents, governed by the guidelines of the competent entities of the city, such as the IDRD (District Institute of Recreation and Sports) and the Bogotá Soccer League. Once the institution is established, the administrative and sporting identity of the club is immediately defined by establishing: shield, uniform, slogan, mission, vision, game model, teaching method, categorizing the groups according to ages. The club's promotion strategy consists of delivering flyers in the area where the club operates and also through social networks (Facebook, Instagram). As a result of the consolidation that has taken place, there are currently a total of 80 members, in their different categories. Being already operating and having affiliated athletes and parents, the next thing the organization did was form the board of directors, thus giving the club a greater structure, obtaining sports recognition from the IDRD, which accredits this club as an official sports club. of the city and allows you to participate in local, district and national competitions.