Estrategias discursivas y encuadre de las representaciones políticas en las elecciones locales de Bogotá 2019, a través de líderes de opinión en Twitter.

Abstract

This project analyzes the discursive strategies used by five different Colombian opinion leaders’ posts in Twitter around the Bogotá Local Elections 2019, based on the Dutch linguist Teun Van Dijk (2003) and on the researcher Ruth Wodak’s (2000) theoretical looks. This work is carried out through qualitative research furthermore, for the methodological research, it was considered relevant to start from a mixed netnography focused on the discursive strategies analysis (Castaño & Quecedo, 2002). This research allowed to go through the discursive strategies employed in the posted content on Twitter like technopolitical empowerment of the citizens and the transformation of the traditional public sphere at the moment of generating new opinion leaders who show off, what concludes the need to understand the technology as an integrated and integration way of the society and culture.