Formulación plan de negocio de La Barba de Don Juan

Abstract

Male self-care market has been taking part in cosmetic industry; there for, in las few years barbershops have been booming. Customers demand these products and services. Men care about looking after their appearance and look well off. Through e-commerce, it has been getting incorporated a vast variety of products to choose, consumers are increasingly leaning towards natural and environmental-friend products. There is a market niche which has been rising, it is men who decide to grow their beards, they demand grooming and hygiene products; moisturizers; beard balm; products that strengthen growth; shampoos and beard conditioners. This market niche might be engaged by B2B through distribution centers and/or barbershops; at the same time, it might be B2C getting directly to customers. Nowadays there are few those enterprises which make specialized products for beard care and they do not guarantee natural products which look after their customers health. Through this business plan, it is aimed to establish a company with its own brand that distributes men's beauty products, especially beard care, a company that listens, builds trust and guarantees natural products to its consumers, making easier the access through virtual platforms and physical means This document was made using the Practical Guide for the Preparation of a Business Plan elaborated by Japan International Cooperation Agency (JICA), the document is decided in strategic management, marketing management, people management, operation management and financials management.