Diseño de una propuesta de valor para la empresa Kazarcol Ltda.

Abstract

The purpose of the following degree work was to carry out a market study for the company KAZARCOL LTDA, which is located at the address Avenida Americas N° 71ª - 49 in the city of Bogotá, it is a family business, it was founded approximately in the year 2000. Among its activities, the provision of maintenance services to laboratory equipment for different sectors of the industry can be concentrated. The company currently has 180 loyal customers that it has consolidated over time.In the following document, the proposal of a business model made for this company was determined, which aims to create a new line of maintenance services for electrical panels. Initially, a market analysis of the sector where the company KAZARCOL LTDA is located was carried out, this study was applied to some loyal customers of the company, considering the type of industry and the machinery that they have in their production plant. Then a value proposition was generated taking into account criteria focused on the search for customer satisfaction, seeking acceptance in the market based on the experience and trajectory of the company. Subsequently, a cost plan was made in order to identify the total investment that the implementation of this new service has, in order to know in advance, the financial resource that the company must have for the execution of the project. Finally, an economic evaluation was carried out where the advantages associated with the investment of the business model were identified and to know its viability.