Plan de negocio para la creación de una empresa dedicada a la producción y comercialización de sacha inchi en la región Orinoquía

Abstract

The following project will emphasize a business plan that seeks to determine if it is feasible to create a company dedicated to the production and commercialization of sacha inchi oil in the municipality of Tauramena. Therefore, the external factors must be diagnosed to identify opportunities and threats that directly affect the agroindustrial sector and thus anticipate the current market demands. Consequently, the market and technical study seeks to identify unsatisfied demand and the technical requirements of the project. In addition, the main technical scope of the project is to determine whether the soil conditions in the Orinoquia region meet the conditions required for the correct cultivation of sacha inchi seed, thus guaranteeing the use of the soil and the efficiency of the harvest. Finally, an investment alternative will be offered based on the economic-financial study, with a previous evaluation, which seeks to identify whether or not the project is viable for investment. Finally, it was concluded that the agroindustrial sector projects greater productivity, as it is positioned as a potential exporter; therefore, by increasing exports, local production increases through cultivated land. Therefore, the project seeks to take advantage of these exports to focus on local production. In addition, it was confirmed that in the Orinoquia region, specifically in the municipality of Tauramena, the soils meet the conditions required for the cultivation of the seed, thus seeking to obtain greater productivity in the harvest, from which virgin cha inchi oil will be extracted and distributed in the city of Bogotá D.C. through chain stores. Regarding the profitability and acceptance of the project with the indicators of IRR (Internal Rate of Return) and NPV (Net Present Value), it was concluded that it is feasible to invest in the project, however, it should be noted that during the first 5 years a high investment is required and may be reflected in significant profits.