Creación de modelo conceptual de sponsoring para organizaciones deportivas
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Sports organizations are entities with particular characteristics, which differ from other companies, due to its object and social character. These business organizations, are immersed in a dynamic social, cultural and economic, which exert strong influences to induce them to be more competitive at every moment. For this, the companies in the sports sector, need to adopt tools and good business practices of the different fields of knowledge, to enable them to design products and services with features and differentiators, achieving a value chain that benefits the needs and expectations of the interest groups. The present work of degree, is within the option of monograph of compilation, in order to qualify for the title as a professional in Sports Administration from the Universidad Distrital Francisco José de Caldas. Develops a critical monograph about the "CREACION DE MODELO CONCEPTUAL DE SPONSORING PARA ORGANIZACIONES DEPORTIVAS". For the development of the work, addresses a methodology based on the review of secondary sources of information, mainly bibliographical sources such as books, theses, articles, writings, and other of studio work.