Análisis actual y estrategias para la incorporación de prácticas sostenibles en la agroindustria; un enfoque gremial
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This document presents an analysis of the current context and the dynamics influencing the integration of sustainable practices in Colombian agribusiness, specifically in the crop protection and nutrition inputs sector, with a trade association approach. The study, conducted through the analysis of sustainability reports from member companies of the ANDI Procultivos Chamber and interviews with their representatives, seeks to develop strategies to facilitate this incorporation. The main findings reveal a resistance to the adoption of sustainable practices, attributed to insufficient training, lack of incentives, high start-up costs, and difficulties in accessing innovative technologies. While significant progress has been identified in the environmental pillar, considerable challenges persist in the social and economic spheres. The Procultivos Chamber plays a key role, promoting productivity (economic pillar) and programs such as Cuidagro, Fertile Minds, and Integrated Crop Management (ICM). However, it faces barriers such as difficulty scaling programs and resistance to change. Opportunities include the development and adoption of bioinputs and precision agriculture. The study concludes that overcoming these challenges requires a holistic approach that strengthens training, promotes sustainable technologies, fosters trade associations, and scales successful models like the MIC, highlighting key opportunities to ensure a more resilient and equitable future for the sector.